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AI in 2026 Isn’t a Tool Problem – It’s a Systems Problem
What small businesses and freelancers in marketing need to know about adopting AI that actually works. AI has officially gone mainstream. But as we enter 2026, there’s one problem that continues to trip up business owners: They’re still asking, "What AI tools should I use?" It’s the wrong question. In 2026, the real question is: "What problems are we solving, and how do we build a system to solve them?" Because AI success today isn’t about chasing tools. It’s about building t
Maria Hilhorst
Jan 93 min read


Build an AI Copywriting Assistant That Sounds Exactly Like You
Download our free guide to building your own AI copywriting assistant that sounds exactly like you. A free step-by-step guide for freelancers and solopreneurs to save time, stay consistent, and scale with AI.
Maria Hilhorst
Oct 19, 20251 min read


Why Freelancers Need to Lean Into AI (& How to do so Without Losing Their Edge)
There’s a big shift happening in the freelance world. Clients aren’t hiring you for a beautiful photo, a clever ad design, or even...
Maria Hilhorst
Sep 12, 20252 min read
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