Your Marketing HQ
A content strategist and head of marketing for your business, built in Claude or ChatGPT. Opening in December.
Join the waitlist and you'll be the first to hear what's included, the price and the five founding spots, before it opens to anyone else.
Does any of this sound familiar?
"I post whatever comes into my head, usually last thing at night."
"I sit down to post and come up completely blank."
"It's something I have to do, not something I want to do, so I put it off."
"It takes me way longer than it should, and I know my time is better spent somewhere else."
"I know I should be using AI more, I just don't know where to start."
"I don't have the time to play with the tools, let alone set up a system."
Your Marketing HQ is for anyone running a business where marketing is obviously required to get new customers but isn't the only job: social media managers and freelance marketers creating content for other people, photographers, and product-based or service-based businesses.
If you're a content creator with the time and the systems already, this will still work for you, it's just not who I built it for.
Anyone can ask Claude or ChatGPT to write in their own tone of voice and create as much content as they want.
The writing isn't the hard part anymore. The strategy behind it is, and knowing what to keep human and what to leave AI out of.
The strategy behind the content
You've probably tried some of this already:
- Asking ChatGPT or Claude to write in your tone of voice
- A folder of saved prompts
- Content calendar templates
- Batching a month of posts in one sitting
- A scheduling tool
What's usually missing is an AI that actually knows you and your business. That's what Your Marketing HQ is: an AI agent built on your strategy and where you're taking the business, that keeps up with what's changing in your industry and pairs it all with marketing best practice. So creating content and building marketing campaigns gets so much easier, and I build it for you in two weeks.
What stays yours
Every business has something in its marketing that needs to stay human. Whatever it is, it needs to be something that isn't going to change how your customers see your business.
You choose where that line sits. I help you work through it task by task, then write it into the system. It's one page, you can read it in two minutes, and the system follows it.
AI owns it
The research, the monthly plan, your analytics and reporting, and pulling it all together in Notion.
AI drafts, you finish
Captions, EDMs and blog posts, written in your voice and reviewed before they reach you.
Stays human
It might be your talking-head reels, your email voice, the storytelling in your captions, or your customer service and DM replies.
Everyone's line sits somewhere different. These are examples; where yours sits is your call.
I spent five years running my own agency, doing this job for clients: the strategy, the planning and the content. So I know how much of it is thinking and planning, and how easily it slides to the bottom of the list when you're the one running the business. If that sounds like your week, you're not the only one.
Maria Hilhorst
Founder, The AI Edit
Maria helped me with setting up AI for some of the processes in my marketing business, and she’s been an absolute dream. I knew I wanted to get more streamlined and make the most of AI, but I don’t have the technical skills myself and didn’t really want to learn them either. Maria just sorted it. She tailored everything to my business and always came back with solutions for any hurdles that came up along the way. So glad I found her and would recommend her to anyone wanting to take their business and AI processes to the next level. I’m so excited to be saving all this time on the manual, repetitive tasks now and freeing myself up for other things. Thanks Maria!
Darby Lyndon | Brand and marketing consultant
Once it's installed
You open your laptop, run one command, and the month is planned in Notion: social media, EDMs and blogs, built around your strategy and what's happening in your industry right now.
By the time it reaches you, the research is done, the copy has been written and reviewed, and the visual creative has been checked. What's left is the part that needs you: your sign-off, the things you've decided stay human, and prompts that tell you when you need to step in and do the thing yourself.
When you sit down to do content, you won't have to start from scratch thinking about what to post. It's not such a drag.
What you get
Introducing Your Marketing HQ: a system you can use forever, with your social media manager, strategist, copywriter and content strategist built in, set up for your business in Claude or ChatGPT in two weeks.
A 45-minute strategy call
Before I build anything, we go through your business: your goals, your offers, your audience and what's coming up, because everything the system plans works back to that.
A head of marketing that knows your strategy
Your company's strategy goes in first, and it plans your social media, EDMs and blogs together, month by month, in Notion.
Research that keeps it current
Skills that do the research to find the most up-to-date information in your industry, so the plan is built on what's happening now.
Agents that check each other's work
Agents pull on other agents to write and review your captions, EDMs and blog posts, in your voice, so every draft has had a second pass before you see it.
Analytics and reporting
Your numbers pulled together each month, with a report on what's working, so the next plan is built on what actually happened.
Visual creative, reviewed
Your graphics and designs are checked against the brief and your brand before they go out.
A written line on what stays yours
Which jobs the AI owns, which ones it drafts for you to finish, and which ones it never touches, decided together, task by task.
Set up in Claude or ChatGPT, with a Notion hub
Up to ten skills installed in whichever one you use, with everything in a Notion handover hub and a cheat sheet for when you forget how a bit works.
A training call at handover
We go through it together so you're confident running it on your own, with 30 days of support after that.
Want more than this? Extras can be added at an additional cost, and we can talk about them on the strategy call.
How it compares
| What it does | Prompting ChatGPT or Claude yourself | Your Marketing HQ |
|---|---|---|
| Writes in your tone of voice | ✓ | ✓ |
| Starts from your business strategy, without you pasting it in | – | ✓ |
| Plans social media, EDMs and blogs together | – | ✓ |
| Researches what's happening in your industry before it plans | – | ✓ |
| Agents review the copy and the visual creative before you see it | – | ✓ |
| A written line on what stays human | – | ✓ |
| Set up for you, in two weeks | – | ✓ |
Why me
I have a background in marketing, so I know the marketing principles, what's required, and which parts of marketing should stay human and which can be automated without too much risk. I understand what goes into a good tone of voice and a content strategy, so the strategist and head of marketing in your system are always going to be working on point.
I spent the best part of a decade in digital marketing, five years of it running my own agency doing exactly the job this system does, and now I build AI systems for clients and run one for my own content. This is the setup I use.
How it works
Join the waitlist
Take the fit check below, or just add your email. Either way, you're on the list.
December
The list hears first: what's included, the price, and how the five founding spots work, before it opens to anyone else.
Strategy call
If it's right for you, we have a 45-minute strategy call. Then a 50% deposit, and I start the build.
Built in two weeks
I build it, we have a training call at handover, and the final 50% is invoiced then.
Join the waitlist
The fit check is nine quick questions. It tells you straight away whether Your Marketing HQ is right for you, and what your content type is. If it's a fit, you go on the founding list and I'll email you first in December.
Short on time? Skip the questions and just add your email.
You're on the list
I'll email you in December, before it opens to anyone else.
A few questions you might have
Do I need anything technical?
No. In Claude it installs as a plugin in the desktop app or in regular chat, and in ChatGPT it lives in a Project. You need a paid plan on whichever one you use.
I use ChatGPT. Will it work?
Yes. I build it in ChatGPT, and your business, your voice, your rules and the strategist go into a ChatGPT Project so every chat starts knowing your business. Some of the automated parts, like the research and the agents that review each other's work, depend on your ChatGPT plan, and I'll tell you exactly which before we start.
I'm a social media manager with several clients.
It's built around one brand first, and each extra client gets their own setup so nobody's voice gets mixed up.
What if I get stuck?
There's a training call at handover, 30 days of support after that, and a Notion hub with a cheat sheet for when you forget how a bit works.
When does it open, and what does it cost?
It opens in December. The price and the five founding spots go to the waitlist first, before it opens to anyone else.
I'm in. What happens now?
Join the waitlist above, through the fit check or the quick email box. In December you'll hear first, with what's included, the price and the five founding spots, and if it's right for you, we book your strategy call.
Working with Maria has been a game-changer. She took the time to really understand my business needs and set some simple processes in place to help speed up the time consuming tasks. I couldn't recommend her enough.
Liora Pine | The Little Acre
Be the first to know
Join the waitlist and you'll hear about Your Marketing HQ before anyone else, in December.
Contact us
Located in Cambridge, New Zealand and servicing clients throughout New Zealand & around the globe.
